Are you frustrated by searching on the Internet “Why is my website not showing in Google search”? If yes, you have landed at the right article. Here we will discuss what can be the reasons behind the website’s invisibility in the Google search. Along with that, we will also focus on the quick tips using them, so we can fix this website visibility issues.
Google indexing is not a single process, it involves different phases. If your site is not crawled by the robots, then your site will not be visible in the search results.
Just like that, there are many reasons such as low-quality content, poor internal linking, and so on. But we assure you, after reading this article, you will get a clear understanding of why website traffic dropped suddenly because of losing visibility and how to get back my website in Google search results. So, let’s get started.
Indexing Issues Affects Site Visibility in Google Search
Let’s start from scratch. If Google doesn’t know your website’s existence, it will definitely not show it in search results. So, the initial question is whether the website is indexed or not. Because this is the prime reason why your website is not showing in Google search results.
1. Use Google Search Console to Check Indexing: Just open the Google Search Console. If you do not set it up, then set up it with the quick steps. After signing into the GSC, click on the URL Inspection and enter the URL of the homepage of your website. Press Enter and wait for the process. It will show you a message, if it is URL is not Google means your website is not indexed yet. It is similar to how to check if my blog is indexed by Google. Now, you know the primary reason behind the site’s visibility issues.
2. The robots.txt File: A robots.txt file is saved in the root directory of the website. It is used to specify the crawlers or bots that what are the pages that they access. If you use Disallow: / – it can block Googlebot from crawling your entire site. As a result, If Google bots fail to crawl your site, then obviously it can’t index it, and that’s a big reason why your website is not showing in Google Search.
3. Meta Robots Tags Saying “noindex”: Apart from the robots.txt, individual pages also have the permissions blocking functionality by using the meta robots tags. If your page is mentioned the “noindex” then Google gets a clear instruction for not indexing the page.
4. Has Google Search Penalized Your Website? Google webmaster has their own set of rules. If your website does not fit the criteria, then there might be a chance that your site will not be visible in the Google search results. The rules violate practices that can create spammy links, bad content, a lot of technical issues, and so on.
Top Reasons and Solutions – Why is My Website Not Showing in Google Search
Explore the common reasons and their solutions in detail so that you can understand them in the best way.
1. Poor Internal Linking:
Internal linking is a good practice of SEO where website pages are interlinked with one another. It is basically used to create the pathways for the crawlers to explore the site pages from each other. If your website does not have the proper interlinking, then this can be the reason why your website is not showing in Google Search.
Sol:- Improve your internal linking, and interlink the related pages from each other.
2. Orphaned Pages:
Websites having orphaned pages are not liked by Google. If the page is an orphan and not linked with the other pages, then how Google crawler will move to that page? As a result, the pages left without indexing, and the website traffic dropped suddenly.
Sol:- Do not leave any page without linking, try to link with similar pages to improve crawlability.
3. Missing or Outdated XML Sitemap:
An XML sitemap of a website is a file that contains all of the important pages on your website. It provides a complete roadmap for Google Search which pages to crawl and how often they’re updated. Not having an XML sitemap or using an outdated one can make it harder for the crawler to find new or updated content. This directly relates to why is my website not showing in Google Search.
Sol:- Update your sitemap using the Google search console and you can also create another sitemap using the different sitemap generators online.
4. Lack of Relevant and High-Quality Content:
Google’s search main goal is to provide users with quality results according to the queries. If your website has thin content, duplicate content, or low-value content then Google Search is less likely to index it well or rank it highly. Having multiple pages with low content can stimulate you to search for Why does my website keep going down?
Sol:- Do proper research before writing the content and also make sure your content is unique and full of information for the users.
5. Missing or Poor Meta Titles and Descriptions:
Meta titles and descriptions help search engines evaluate what the page is about. If you have missed the meta tags or using the incorrect information then you might encounter indexing issues.
Sol:- Add the meta title and description tags properly. Write the meta title and description catchy and overview of the page according to the SEO practices characters limit. You can also use WordPress plugins for SEO to take care of meta tags.
6. Low Domain Authority with Google Search:
Domain authority is a metric that shows the overall strength and trustworthiness of your website in the eyes of Google. Building good domain authority takes time and effort. So, if your website DA is going down then you need to think about why does my website keep going down.
Sol:- Create excellent and high-quality content for users not for search engines. Also, focus on creating the backlinks to your website.
7. Poor Site Structure:
Suppose, your website is indexed ready and there is no issue in indexing your website. But crawlability is also a factor in missing out on the pages of your site. If you have designed a complex structure for your website, then there might be the chance that some of the pages will not be crawled and the crawler miss out on the necessary pages.
Sol:- Use a simple and easy-to-navigate site structure so that the crawler can find the pages easily.
Note:- If you are unaware of the technicalities of the WordPress or Google Search Console, then you can try out the digitalHats free site audit service by clicking on the below button.
Conclusion
Why is my website not showing in Google search is a common issue nowadays. But as we have explained the common reasons and tips to get the visibility back on Google. You can validate your website and ensure all of the requirements for website visibility are configured correctly.
