So, you are here in search of search engine optimization facts, right? You have heard a lot of SEO strategies, working, pros, cons, and many more. But it can be difficult to filter SEO truth or myth. Let’s dive deep into SEO and what are the myths about SEO in today’s digital world. So, let’s get started.
SEO Fact 1: Content is King in SEO
One of the most misguiding SEO facts is that content is king. But let’s make it clear, It’s not just any content. It should be high-quality, engaging, and relevant to the users.
Let’s think about it, if you searching for something on the Internet, means you are looking for the answer right. If you get the jumbled content and do not directly give an answer to your query. It means it is just a waste of content for your users.
Search works the same way. They will give ranking and value to the content which is highly engaging and provides answers to the user’s query. The content should not just be a stuff of keywords.
SEO Fact 2: Keywords are Crucial but with Intent
Let’s move toward the keywords that are also included in search engine optimization facts. Although keywords are a crucial part of the content. But not responsible for providing you with the ranking. Keywords matter in the content to tell the search engine, what we are trying to say through our content. Also, which keywords should we rank for?
However, the old practice of keyword stuffing does not work in today’s modern SEO. This is the time when search engines give weightage to the content intent rather than the keywords.
Search engines understand the intent behind the search and analyze the semantic relationship of words in the content.
SEO Fact 3: Technical SEO Can’t be Ignored
Technical SEO sounds like not very crucial. But if you have prepared a full-proof content as per the SEO tactics. However, failed in the technical SEO of the website. You will face difficulties in search engine results.
Technical SEO is the foundation of SEO if your website is not able to fulfill the search engine technical requirements. You will encounter challenges in crawling, indexing, and ranking as well.
What technical SEO is involved in a website? It comprises site speed, mobile-friendliness, architecture of your site, and crawlability as well. Use sitemap.xml and robots.txt files to increase the crawlability of your site. If you are aware of this fact then you do not need to search how to increase sales through digital marketing.
SEO Fact 4: User Experience (UX) Also Matters
User experience is not that important, the most common SEO myth. However, search engine optimization facts state that having a robust UX is necessary for a website. The search engine crawls your website completely and finds out how your site will behave while users interact with it.
A good user experience (UX) states that your website is fulfilling all of the criteria of a search engine. Users can also navigate through your site easily and find the information they are looking for. Finally, it means creating a seamless and enjoyable experience for your visitors. Website not focusing on the UX, encounter challenges in the search engine rankings. Also, do not forget to use a clear call to action on your website. For instance, check out the top digital marketing agency website which has good UX and offers best SEO and other marketing services.
SEO Fact 5: Mobile-Friendliness is Crucial
Can we ignore mobile-indexing? In today’s technological era, a large user base searches on mobile. It is crucial your website should be mobile-friendly.
If you want your website ranking get improve then do not forget it should be mobile-friendly. Search engines provide weightage to the website on the basis of mobile accessibility because it is a basic factor of ranking.
Users accessing your website and found your website is easy to open on mobile. Users are able to navigate on small screens, and all the content of your site is visible. It means you are good to go.
SEO Fact 6: Quality Links > Quantity
Let’s move towards the most crucial part of search engine optimization facts. Getting Links from other websites to your website is still a powerful signal in the eyes of search engines.
If your website is getting links from other sites, means your website is trustworthy. It gives the green signal to the search engines that improve your search rankings.
However, focus on quality not quantity while creating the backlinks. Suppose, you have created 50 links from sites that have low DA, then you will not get that much benefit. While on the other hand, if you have created backlinks from high DA websites, will provide you a good weightage.
SEO Fact 7: Add Algorithm Updates to Your SEO Strategies
Search engine algorithm updates are considered highly dynamic search engine optimization facts. No matter whether you are using Google or another search engine, they keep improvising their algorithms to reduce irrelevant content.
This highly updating of algorithms states that your SEO strategies should consider these on a priority basis to future-proof your results. Algorithm updates play a crucial role in the search engine rankings. A major change in the search engine algorithm can up or fall your website.
So, you should stay informed and updated with the search engine algorithms and incorporate them into your upcoming strategies.
Conclusion
Understanding search engine optimization facts is necessary for anyone looking to grow online. SEO is not just a magic trick or a single-day process. Following the SEO guidelines and staying updated with the latest changes in the SEO industry makes your website up in the SERP’s.